the big picture

Welcome to...

From side hustle to professional photographer in just 4 weeks.

Running again: 1st June 2025

join the waitlist

From chaotic creative to

profitable pro

in just 4 weeks

The Big Picture is a fluff-free self-paced course for photographers ready turn their talent into a profitable, stress-free business.... in just 4 weeks.

And, yes, it's called The Big Picture for a reason.

Everything you need to know - and nothing you don't.

I'm here to walk you through every step of building a photography business that actually pays the bills.  From setting up your biz and managing your money to pricing your offers, nailing your marketing, and creating your first systems, TBP takes away the guesswork and overwhelm.

Instead, you’ll get a proven, step-by-step shortcut to running a your business like a pro.

Does this sound FAMILIAR?

You love taking photos and dream of a full time career, but...

unpredictable income and leads makes it feel too risky

the business side feels like a tangled mess and you're stuck

you set your prices by looking around and knocking a bit off

you're tired of trying to figure it all out on your own

you're attracting the wrong clients (and not enough of them)

you're working way too many hours for not enough profit

join the waitlist

When I took my side hustle full-time, I had to figure it out


I left a high pressure career in law for the dream self-employed creative lifestyle.  I'd never run a business before, and I had to figure it out along the way.

Within 4 months, my revenue hit 5 figures.
In my first full year of business, I turned over $150k

Over the last 3 years I've mentored hundreds of passionate photographers who are baffled by business. 

I've helped them to demystify the jargon, lay solid business foundations, and create a career that both supports their family and fills their cup.

And now I'm excited to do the same for you...

Hi, I'm Stacey

and on my own.

fast

here's what my students are saying about learning with me...

- Michelle @littlekitephotography

Even after being in business 12 years I still learnt so much.

"stacey has a natural ability to make it seem easy and manageable"

- Tori @toriknightphotography

Stacey is such an incredible mentor with a wealth of knowledge that she delivers in a way that is easy to understand and implement

"the best course i've ever taken!"

- Jill @jillrogersphotography

You have a great energy about you that feels very empowering and infectious!

"You're a great TEacher!"

So what's inside The Big Picture?

Business basics

Lesson 1 - Before You Begin
Lesson 2 - Managing Your Money
Lesson 3 - Protecting Your Business

1

Everything you need to set up your business, and run it properly from the get go

Perfect pricing

Lesson 1 - Pricing Models
Lesson 2 - Pricing Theory
Lesson 3 - Setting Your Pricing

2

Price your photography profitably and sustainably 

masterful marketing

Lesson 1 - You + Your Client
Lesson 2 - Compelling Copy
Lesson 3 - Landing Those Leads

3

Marketing basics to communicate your unique magic and land your dream clients 

simple systems

Lesson 1 - Choosing Your Platforms
Lesson 2 - Building Your Workflow
Lesson 3 - Returning Clients

4

Designing your first workflow, and creating a simple and sustainable system

A self-paced online course led by an experienced photographer and multi 6-figure business owner

4 modules + course book

12 practical steps to turn your hobby into a business - with absolutely no jargon


join the waitlist

everything you need to go pro in 4 weeks

only AUD$490

introductory price

or 6 weekly payments of $99

After the big picture, you will...

have a checklist to follow to start your business

feel confident with your pricing

implement a foolproof system for managing your money

build your first workflow and halve your admin

be clear on your marketing message (and strategy)

join the waitlist

what my past students are saying...